The document discusses advanced advertising standards and technologies in the cable industry. It provides an overview of key cable standards bodies like CableLabs and SCTE that are developing standards to deliver targeted advertising capabilities. The SCTE 130 standard defines interfaces for an advanced advertising system, while CableLabs specifications provide interfaces for ad campaign fulfillment and reporting. Demonstrations showed how these standards can enable an end-to-end targeted advertising solution across cable, IPTV and mobile platforms.